I spent the past 10 years in Digital and Interactive Broadcasting, having worked for such companies as the BBC, Red Bee Media and Virgin Media.
The ideas of digital file based delivery of video and other content has been around for a considerable time now, but it is the last two to three years that has become very interesting and it’s only now that we can really start streaming video content with confidence to users’ home networks.
Video, Webcasts, whatever you want to call it, essentially holds the same meaning as film and theatre do, it’s the message that counts – content in a context that is really the important thing. There are many bells and whistles type of things going on, but without a context and backed up by considerable clarity about what it is you’re trying to say, it is just another clip on the Internet.
